The findings of the latest consumer trends reports listed below

The findings of the latest consumer trends reports listed below

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Digital options are not just favoured by consumers, however they can also help with company growth.

While customers will constantly favour higher quality products at competitive rates, there are other considerations that are taking priority at present. For instance, ethical and ecological practices are seen as non-negotiables by the majority of customers who want to buy from brand names which share their values. The last few years have seen more businesses concentrate on sustainability and environment-friendly practices, and this came as a direct reaction to consumer demands and pressures from regulators. Today, making sure that businesses are operating sustainably and ethically is among the most important consumer trends around the world. This has actually been made a lot easier because many companies are now required to report their environmental effect and significant details about their operational processes. This is why supporting local companies is gaining a lot of momentum as these brands tend to be less damaging to the environment. This is something that the activist investor of Whirlpool is most likely aware of.

Maybe among the most popular trends in consumer behaviour that continues to acquire momentum is consumers demanding more convenient solutions. While this is true across the board, this trend is most impactful in the e-commerce space. Today, consumers favour e-commerce sites and apps that feature a superior user experience, from quick and fluid navigation to customer-centric functions. Customers understand that are spoilt for choice when it pertains to online shopping, which is why brands invest a lot of time, effort, and money into making their platforms the most attractive to customers. For instance, the provision of a vast array of payment choices is among the key consumer behaviour trends these days. Not only is this more convenient to consumers, but it also useful to companies that are most likely to guarantee a sale by offering various payment methods. This is something that the US shareholder of Pernod Ricard is likely to website confirm.

The age of social media has changed much about the way in which we go shopping, eat, and consume information. In fact, social media influences our lives and decision-making in more ways than one. Perhaps among the most obvious implications is how our shopping habits have actually altered and the way we view brand names due to the lens of social media. Today, lots of people make their shopping decisions based on content they've seen from a social media account they trust. This is why brand names invest significant sums into social media marketing given that they know that it is a powerful tool that can help them create substantial sales. Social media influencers play a main role in this formula as they help shift individuals's understanding and opinions thanks to the substantial followings they enjoy. This has turned into one of the most studied macro consumer trends, something that the fund with shares in General Mills will know.

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